From Rules for Radicals

Always remember the first rule of power tactics: Power is not only what you have but what the enemy thinks you have.

The second rule is: Never go outside the experience of your people.

...The third rule is: Whereever possible go outside the experience of the enemy. Here you want to cause confusion, fear, and retreat.

...the fourth rule is: Make the enemy live up to their own book of rules.

...the fourth rule carries within it the fifth rule: Ridicule is man's most potent weapon.

...the sixth rule is: A good tactic is one that your people enjoy.

...the seventh rules is: A tactic that drags on too long becomes a drag.

...the eighth rule: Keep the pressure on.

...the ninth rule: The threat is usually more terrifying that the thing itself.

The tenth rule: The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition.

...The eleventh rule is: If you push a negative hard and deep enough it will break through into its counterside.

...The twelth rule: The price of a successful attack is a constructive alternative.

...The thirteenth rule: Pick the target, freeze it, personalize it, and polarize it. -- P.126-129